THE BRAND IS BORN
“The TUDOR”, established in Geneva for Rolex founder Hans Wilsdorf, was registered as a trademark in February 1926 by Swiss Watchmaker “Veuve de Philippe Hüther”. The TUDOR brand was later transferred to Wilsdorf in 1936 and after the second World War he decided to expand the brand and focus on it's own identity. Wilsdorf created “Montres TUDOR S.A.” on March 6, 1946, which specializes in watch models for men as well as women. Rolex would guarantee the technical, esthetic and utilitarian attributes as well as the distribution and after sales care.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE HISTORICAL ART OF HAND CRAFTSMANSHIP
A TUDOR watch is alive and moving, immersing you in a universe of detailed perfection. All components comprise advanced technology which is thoroughly tested to the finest detail...obsessively. Study the movement. Created for vitality as well as enjoyment while boasting esthetics and functionality. While visually pleasing and creates excitement, this precise mechanism withstands the rigidity of time. Each watch is a unique piece illustrated by it's quality materials, durability and the hand crafted design.
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